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Krupa Nanda Reddy - Social Media Manager Resume

Contact:

  • Email: iamkrupareddy@gmail.com






Profile Summary:

Digital Marketing and Social Media Manager with expertise in Google Ads, Meta Ads, SEO, and WordPress. Skilled in content creation, video editing, Canva design, and audience engagement. Proficient in conversion tracking, retargeting, and data-driven marketing strategies.

Skills:

Social Media Management, Scheduling Posts and Polls, Google Ads, Meta Ads, LinkedIn Ads, SEO Optimization, Graphic Design - Canva, Keyword Research, WordPress Development, Conversion Tracking, Video Editing and Subtitling, Analytics and ROI Optimization, MS Office Suite, AI Content Creation Tools, Game Analytics, Shopify, Drop Shipping, Ecommerce, HTML and CSS

Experience:

Social Media Manager (Freelance, November 2024 - May 2025)

  • Added subtitles to interviews to improve accessibility and engagement across video content.
  • Edited videos by incorporating intros, outros, and audio elements, and uploaded them to YouTube.
  • Designed engaging thumbnails using Canva and utilized third-party AI tools to create visually appealing content as needed.
  • Created and managed WhatsApp groups to boost audience engagement and foster community interaction.
  • Generated quizzes using GenAI platforms like ChatGPT and Gemini, scheduling daily quizzes for YouTube and LinkedIn pages.
  • Researched and downloaded relevant PDFs and books, scheduling and posting them on LinkedIn to provide valuable resources to the audience.
  • Edited long-form videos into Shorts using Canva and scheduled them for YouTube to maximize reach and engagement.
  • Optimized video performance by enhancing thumbnail CTR and utilizing SEO strategies for titles, tags, and descriptions on YouTube.
  • Promoted channel content on public Facebook and LinkedIn groups to expand reach and grow the audience base.

Digital Marketing Intern (ODMT, November 2024 - March 2025)

  • Designed professional websites on WordPress, including service-oriented sites, e-commerce platforms, and blogs, using Elementor Page Builder and related plugins.
  • Developed e-commerce websites with WooCommerce, adding diverse product types, and implemented essential policies like shipping, return, and privacy to enhance trust.
  • Integrated audience engagement tools such as contact forms, chatbots, WhatsApp floating buttons, promotional bars, and pop-ups using top-rated plugins.
  • Created and managed Google Ads campaigns, including search, video, display, application, and remarketing campaigns, achieving outstanding results.
  • Utilized tools like Keyword Planner for targeted keyword research and optimized campaign budgets, bidding strategies, and ad elements based on conversion rates.

Education:

B. Tech, JNTU Hyderabad (2013 - 2017)

Languages:

English, Telugu, Hindi

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